Our products

One platform. Three specialized brands. One shared standard.

NUHPRO develops science-backed, clean-label food solutions through specialized consumer brands. Each brand addresses a different nutritional need while sharing the same formulation expertise, ingredient standards and commitment to everyday usability.

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Active brands

Three brands built around distinct nutritional needs.

Everyday functional nutrition.

SWEE-THY creates clean-label foods for active, health-conscious consumers and people with specific dietary needs. The brand combines nutritional functionality, taste and digestive tolerance in products designed for regular everyday use.

Key audiences

Active and health-conscious consumers
People with lactose intolerance
Consumers with digestive sensitivities
People looking for reduced-sugar or polyol-free alternatives
Amateur and competitive athletes

Current product families

Lactose-free whey protein
Protein creams
100% peanut creams
Protein granola
Pancake mixes
Functional breakfast products
Low-sugar, clean-label pantry products

Formulation principles

Lactose-free or low-lactose options
No polyols in selected products
No unnecessary additives
Clear ingredient lists
Taste and everyday usability

Everyday wellnessFunctional foodLactose-freePolyol-freeActive nutrition

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Protein nutrition with digestive wellbeing at its core.

PRO+PRO develops high-quality protein products designed to combine performance, digestive tolerance and functional ingredients. The brand serves both active consumers and future healthy-aging and recovery applications.

Key audiences

Active consumers
People with lactose intolerance
Consumers with digestive sensitivity
People seeking gut-friendly protein options
Professionals in nutrition, rehabilitation and healthy aging

Current product families

Lactose-free whey protein
Whey protein with probiotics
Functional protein creams
Single-serving protein formats
High-protein products for daily use

Future applications

Healthy aging
Muscle preservation
Recovery
Sarcopenia-related nutritional needs
Rehabilitation nutrition

Formulation principles

High-quality protein sources
Digestive-tolerance focus
Selected probiotic ingredients
Clean-label development
Practical daily formats

Protein nutritionGut healthRecoveryHealthy agingPerformance

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Free-from food for multiple sensitivities.

FREEDA is being developed for people who struggle to find products compatible with several dietary restrictions at the same time. The brand focuses on plant-based, clean-label food solutions designed around allergies, intolerances and digestive sensitivity.

Key audiences

People with multiple food allergies
Gluten-free consumers
Plant-based consumers
People with digestive sensitivities
Consumers following elimination diets
People looking for nickel-tested products

Initial product families

Biscuits
Granola
Breakfast products
Snacks
Sweet baked products
Future savoury free-from products

Formulation principles

Gluten-free, milk-free, egg-free, nut-free
Cocoa-free where relevant
Plant-based
Nickel tested
Histamine- and FODMAP-conscious development criteria

Multi-allergen freePlant-basedGluten-freeNickel testedDigestive sensitivity

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Ecosystem

One customer can move across the ecosystem.

NUHPRO customers do not always belong to one single category. An active consumer may also have lactose intolerance. A person with digestive sensitivity may also need higher protein intake. A family managing allergies may later need products for another stage of life.

SWEE-THY

Everyday functional nutrition

PRO+PRO

Protein, gut health, recovery

FREEDA

Multiple sensitivities and free-from nutrition

Product philosophy

What connects every NUHPRO product?

Real need

Every product begins with an underserved nutritional or dietary need.

Evidence

Ingredients are selected according to existing scientific literature, nutritional function and regulatory suitability.

Tolerance

Formulations are designed with particular attention to digestive sensitivity and overlapping dietary restrictions.

Clean label

We prioritize clear formulations and avoid unnecessary ingredients.

Everyday adherence

Products must be practical, enjoyable and easy to integrate into daily life.

Functionality matters only when people can actually use the product consistently.

What's coming next

New verticals for new stages of life.

NUHPRO's platform is designed to expand into new health and nutritional needs without losing formulation coherence. The next verticals in development are Junior Nutrition and Women's Health.

Parent placing a healthy breakfast plate with fruit and biscuits in front of a smiling child

Junior Nutrition

In development

Functional everyday nutrition for children with specific dietary needs.

This future vertical will focus on nutritious, enjoyable and parent-friendly products for children managing food intolerances, digestive sensitivity or specific nutritional requirements.

Potential needs

Lactose intoleranceGluten-related dietary needsDigestive sensitivitySelective eatingNutritional qualityClean-label snacks and breakfast products

Potential product formats

Breakfast products
Snacks
Functional biscuits
Drink mixes
Child-friendly protein or nutrient-enriched foods

Development principles

Age-appropriate formulations
Simple ingredients
Enjoyable taste and texture
Parent trust
Professional and regulatory guidance
No unnecessary additives

Concepts under development. No products are currently available and no clinical validation has been completed.

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Three women of different adult ages sharing tea, snack bars and fruit at a bright table

Women's Health

In development

Nutrition designed around women's changing physiological needs.

This future vertical will explore food solutions for different stages of women's health, combining nutritional functionality with formats that fit naturally into everyday routines.

Potential focus areas

Menstrual-cycle nutritionEnergy and mood-related nutritional needsIron and micronutrient supportDigestive wellbeingHormonal life stagesPregnancy and post-partum nutritionHealthy aging for women

Potential product formats

Functional snack bars
Daily nutritional products
Breakfast formats
Portioned products
Foods enriched with selected nutrients

Development principles

Evidence-based ingredient selection
Stage-specific nutritional design
Taste and adherence
Practical daily formats
Professional guidance
Transparent positioning

Concepts under development. Nutritional support only — no treatment of hormonal, reproductive or medical conditions is claimed.

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Quality and transparency

Clear products. Clear evidence.

NUHPRO distinguishes between scientific evidence relating to individual ingredients, commercial validation and clinical evidence for finished products. Proprietary clinical trials have not yet been completed on all formulations. Future product-specific validation will be developed progressively through professional, research and healthcare collaborations.

01Ingredient evidence

Existing scientific literature on individual ingredients, their nutritional function and regulatory status.

02Market and real-world validation

Repeat purchase, consumer feedback and tolerance reported across thousands of everyday users.

03Future product-specific studies

Validation on finished formulations, to be developed progressively with professional, research and healthcare partners.

Explore the NUHPRO ecosystem.

Three active brands today. New specialized verticals tomorrow. One shared mission: making better nutrition easier to use in real life.

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