NUHPRO — Nutrition Healthy Project

About NUHPRO

We started by creating the food solutions we could not find ourselves.

What began as a personal response to food intolerance and digestive sensitivity became a wider mission: building specialized nutritional brands for people underserved by conventional food and supplement companies.

Our story
Claudia and Chiara Guidi, the two sisters and co-founders of NUHPRO

Origin

From a personal need to a scalable platform.

NUHPRO was born from the personal experience of two sisters: a product formulator and a food technologist, both living with IBS, dysbiosis and lactose intolerance. For years, we searched for products that could truly meet our needs — functional, well tolerated and enjoyable — but we never found them.

So in 2020, we started creating those products for ourselves. What began as a personal solution gradually became something bigger. When other people started recognizing the same unmet need, we understood that our experience was far from unique.

In 2023, we decided to transform that first product into a company and a wider Food as Medicine project, with the ambition of helping millions of people who still struggle to find nutrition that fits their real needs.

That is how NUHPRO began: from two sisters trying to solve their own problem, to a platform designed to create better nutritional solutions for many others.

“People do not identify with one product category. They look for a company they can trust.”

Our mission

To make specialized nutrition easier to access, tolerate and integrate into everyday life.

NUHPRO develops science-backed, clean-label food solutions for people with food intolerances, digestive sensitivities, active-nutrition needs and age-related nutritional requirements.

  • 01

    Science translated into everyday food

  • 02

    Nutrition designed around real physiology

  • 03

    Fewer compromises for sensitive consumers

  • 04

    Specialized brands connected by one trusted platform

Vision

We are not building one brand. We are building an ecosystem.

NUHPRO acts as the parent platform behind specialized consumer brands. Each brand speaks to a distinct audience and need, while sharing formulation expertise, quality standards, ingredient sourcing, consumer insight and commercial infrastructure.

NUHPRO

Parent platform

SWEE-THYEveryday functional nutritionDiscover SWEE-THYPRO+PROProtein nutrition with digestive wellbeing at its coreDiscover PRO+PROFREEDAFree-from food for multiple sensitivitiesDiscover FREEDA

Future verticals may include women’s health, healthy aging, recovery and clinical nutrition.

  • Women’s health
  • Healthy aging
  • Recovery
  • Clinical nutrition

Validation

Trust can move across needs.

One of NUHPRO’s strongest validation signals is that customers purchase products across different lines. They do not only identify with one product. They trust the wider company and return when a new need emerges.

5,000+
Customers in one year
60%+
Repeat purchase rate
+350%
Sales growth

Founders

Built by people who understand both the problem and the product.

CG

Claudia Guidi

Founder & CEO — Product Formulation

Claudia leads NUHPRO’s vision, product strategy and formulation. Her work is informed by more than ten years of direct experience with food intolerances, functional nutrition and product development.

CG

Chiara Guidi

Co-Founder — Food Science & R&D

Chiara contributes expertise in nutritional science, ingredient research, raw-material selection and product quality.

Milestones

Our journey so far

  1. 2023NUHPRO founded
  2. 2024European acceleration and industry recognition
  3. 2025€120K pre-seed round closed and commercial traction validated
  4. 2026Multi-brand platform consolidation and seed round preparation
  5. 2027Planned UK launch, European expansion and healthy-aging pilot programs

Ecosystem

Supported by a growing innovation ecosystem

Acceleration programs, innovation partners and industry recognitions supporting NUHPRO’s development.

Ambition

The company we are building

Our ambition is to make NUHPRO a leading European Food as Medicine platform: a trusted parent company capable of identifying underserved nutritional needs, building specialized brands and scaling them across consumer, professional and international channels.

Different brands. One mission. Better nutrition for real life.

Team reviewing food packaging, product samples and ingredient jars around a bright table in a modern European workspace

Build the future of everyday nutrition with us.

Contact NUHPROExplore our brands